There’s a reason why my 18 year-old kid brother Jake loves watching VH1’s I love the 80s. Even though he was born in 1990. The kitschy, fashion-insane era of the 80s captures his interests much more than the 70s or 90s.

There’s just something about big hair and tight gold pants that makes ya wanna dance.

So how does young consumers’ love for the 80’s reflect in their behavior and attitudes? Youth-friendly brands like American Apparel and Urban Outfitters, whether they’re trying to or not (probably not), pay homage to the 80’s with their product lines and advertising.

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