I thought the name 'E for All' is a positive and broad-reaching branding for a game expo so I focused on the key elements for content: People having fun, playing new games and hardware, and looking back at past innovations that most debuted at various points in the past at previous shows like E for All.
Being 'for all' I decided not to focus on icons/slogans of the past (such as 'old school', despite me being so :P) but have them in 'timeline' leading to the unforeseen future, because I think games should be fun for people new to gaming as well. The message is basically that I want anyone who reads it to understand that there's a long history but it's ALWAYS a good time to jump on. :)
About my design
Being 'for all' I decided not to focus on icons/slogans of the past (such as 'old school', despite me being so :P) but have them in 'timeline' leading to the unforeseen future, because I think games should be fun for people new to gaming as well. The message is basically that I want anyone who reads it to understand that there's a long history but it's ALWAYS a good time to jump on. :)